Q4 2020 Delivered Meal Kits & Specialty Foods App Performance in Australia on Android

In the fourth quarter of 2020, Australians showed a continued interest in meal kit delivery and specialty food applications on the Android platform. Data provided by Sensor Tower offers insights into the performance of the top apps in this category.

HelloFresh: Meal Kit Delivery experienced a fluctuating trend in downloads, starting at approximately 4.3K in the last week of September and peaking at roughly 4.4K in the first week of October. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to around 1.5K in the third week of December before a slight rebound to about 2.9K in the final week of 2020. Weekly active users showed more stability, hovering around 69K to 70K for most of the quarter, with a peak of approximately 74K in the last week of November, despite a dip to around 61K in the third week of December.

Vivino: Buy the Right Wine saw a steady increase in downloads over the quarter, starting from about 458 downloads in the last week of September and rising to around 1.2K downloads in the third week of December, although it dropped to approximately 669 downloads in the final week. The weekly active users for Vivino showed an upward trend, starting at roughly 2.4K and growing to about 3.6K by the third week of December, followed by a slight decline to around 2.8K by the year's end.

Youfoodz had a mixed performance with downloads peaking at approximately 605 in the second week of November and then declining to about 174 in the third week of December, before a minor recovery to around 338 downloads in the final week. Active user data for Youfoodz was not available in the provided dataset.

Dinnerly displayed a pattern similar to Youfoodz with an initial increase to around 494 downloads in the second week of November, followed by a gradual decrease to approximately 204 downloads by the third week of December and a slight increase to around 259 downloads in the last week of the year. Active user numbers for Dinnerly were not included in the data.

Martha & Marley Spoon started the quarter with around 319 downloads in the last week of September and saw its highest point at roughly 420 downloads in the second week of November. There was a downward trend to about 147 downloads in the third week of December, ending the quarter with approximately 302 downloads. Weekly active users for Martha & Marley Spoon were not reported in the data.

It's worth noting that none of the applications reported revenue during this period, indicating that the focus for these apps was on building their user base and maintaining engagement. For a deeper dive into the data and more insights, Sensor Tower's platform provides comprehensive analytics on app performance.